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Where Leaders Learn From Leaders

Karl Robe, Milwaukee PR and brand strategist

In this episode, show host and brand strategist, Karl Robe, shares his new eBook Branding: Much More Than A Logo. It’s Your Northstar!

If you prefer to read it, simply download the free eBook below. You access easy-to-read, easy-to-implement guideposts to check your brand alignment or develop your brand from the ground up.

Why Is This Important?
Every person, product, place and issue projects a brand. This reputation—real and perceived—determines your fate. Reputation hinges on trust. Trust grows from character, consistency and credibility. In fact, reputation factors into every decision and every perception. Every minute. Every day. Every interaction reinforces or relinquishes reputation.

Personal brands get you hired, fired, followed and admired. Organizations win or lose talent and customers, receive accolades or animosity, attract regulation or ease oversight. Issues get twisted, undermined, persecuted or inspire, mobilize and thrive. Product brands get shared, rated, reviewed and followed by fans and fanatics. Services charge premium pricing or fall into the commodity, soon-to-be automated bin. Brands or reputation drives all of it, for better or worse.

Episode 14    |    23:52 min

EP4: JAMES WIGDERSON

EP4: JAMES WIGDERSON

James Wigderson is the conservative media commentator from RightWisconsin.com. He discusses digital media, managing the media crisis following his “Little Convicts Commentary,” and why online content is king with skepticism as queen. We discuss tips for growing an...

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EP3: STEVE JAGLER

EP3: STEVE JAGLER

Former Milwaukee Journal Sentinel Business Editor Steve Jagler Shares Views on President Trump, Leadership & Career Interviewing Fortune 500 Executives A veteran business journalist who now directs corporate communications for GRAEF USA, Steve pulls back the...

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EP2: STEVE SCAFFIDI

EP2: STEVE SCAFFIDI

Steve Scaffidi is the author of “Six Minutes in August: A Story of Tragedy, Healing and Community,” Steve discusses how he went from small town mayor to leading the nation through a mass shooting in the Milwaukee suburb of Oak Creek, Wisconsin, to hosting the Steve...

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EP1: JEFF SHERMAN

EP1: JEFF SHERMAN

Jeff Sherman is the Co-founder of OnMilwaukee.com and Lift Digital Solutions. Jeff talks evolution of digital media over the last 20 years. Who’s doing well with digital media? The NBA, he says. We discuss what’s exciting him in digital from artificial intelligence,...

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The Executive consult

Book Giveaway!

This free eBook helps you define (or maybe refine) your brand.

This isn't about logo, color schemes, or soft-fuzzy, feel-good creative. It's about strategic alignment. It's about developing and delivering on your promise to those you need to succeed.

Branding: Much More Than A Logo. It's Your Northstar shares easy-to-read, easy-to-implement guideposts to check your brand alignment or develop your brand from the ground up. 

Within minutes, you can begin to see if every interaction—both internally and externally—is aligned with what your brand promises.

Branding: More Than A Logo. It's Your Northstar!

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