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Where Leaders Learn From Leaders

Karl Robe, Milwaukee PR and brand strategist

In this episode, show host and brand strategist, Karl Robe, shares his new eBook Branding: Much More Than A Logo. It’s Your Northstar!

If you prefer to read it, simply download the free eBook below. You access easy-to-read, easy-to-implement guideposts to check your brand alignment or develop your brand from the ground up.

Why Is This Important?
Every person, product, place and issue projects a brand. This reputation—real and perceived—determines your fate. Reputation hinges on trust. Trust grows from character, consistency and credibility. In fact, reputation factors into every decision and every perception. Every minute. Every day. Every interaction reinforces or relinquishes reputation.

Personal brands get you hired, fired, followed and admired. Organizations win or lose talent and customers, receive accolades or animosity, attract regulation or ease oversight. Issues get twisted, undermined, persecuted or inspire, mobilize and thrive. Product brands get shared, rated, reviewed and followed by fans and fanatics. Services charge premium pricing or fall into the commodity, soon-to-be automated bin. Brands or reputation drives all of it, for better or worse.

Episode 14    |    23:52 min

EP13: Dr. Daniel Schroeder Pt. 2

EP13: Dr. Daniel Schroeder Pt. 2

This is our second of a two-part series with Dr. Daniel Schroeder. He is the President and CEO of Organization Development Consultants. He’s also the author of a new book: “All Together Now. Let’s Get Started. Creating a high-performing organization by maximizing the...

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EP12: Dr. Daniel Schroeder Pt. 1

EP12: Dr. Daniel Schroeder Pt. 1

We’re joined in this episode—the first of two episodes—by Daniel A. Schroeder, Ph.D. He’s President and CEO of Organization Development Consultants, Inc. There’s a ton of great material on his website on achieving results within organizations. During the first part of...

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EP11: Make-A-Wish Wisconsin

EP11: Make-A-Wish Wisconsin

Nonprofits aren’t immune from the COVID-19 pandemic. In this episode, we caught up with Make-A-Wish Wisconsin executives Patti Gorsky, president and CEO, and Forrest Doolen, Director of Marketing and Communications. They join show host Karl Robe to discuss how...

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EP10: Bill King

EP10: Bill King

Bill is Founder and President of King Innovative, an advanced analytics and data privacy management practice. Bill has been in technology services for over twenty four years and specializes in helping others build better businesses. As a seasoned translator, he’s able...

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EP9: Jessica McBride

EP9: Jessica McBride

Jessica McBride is a Senior Journalism Lecturer at the University of Wisconsin Milwaukee, an award-winning investigative journalist, and an influential digital journalist, whose work has appeared across the world and across media platforms. Make sure to check out her...

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EP8: Mike Wittenwyler

EP8: Mike Wittenwyler

This episode’s guest works on matters that often are controversial, high-profile and involve the courtroom of public opinion. Mike Wittenwyler is the lead attorney for Godfrey & Kahn’s Political Law Group. You could say he’s the lawyer to lobbyists and...

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EP7: Brian Fielkow

EP7: Brian Fielkow

Brian says building business culture is neither costly nor expensive! An entrepreneur and author of “Driving to Perfection: Achieving Business Excellence by Creating a Vibrant Culture,” Brian shares robust, pragmatic experiences and tips for building business culture....

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EP6: TIM HANSEN & TOBY REYNOLDS

EP6: TIM HANSEN & TOBY REYNOLDS

Hansen-Reynolds law partners Tim Hansen and Toby Reynolds guide executives and companies through complex, high-stakes business litigation. They share tips on business risk avoidance, legal marketing and how they grew their firm to include offices in Milwaukee,...

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EP5: JERRY JENDUSA

EP5: JERRY JENDUSA

Jerry Jendusa is the author of “Get Unstuck,” Jerry shares insights for entrepreneurs based on his experience growing EMTEQ from a basement start-up to multi-hundred-million-dollar-company. He co-founded STUCK, a business advising and investment firm, and he also...

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The Executive consult

Book Giveaway!

This free eBook helps you define (or maybe refine) your brand.

This isn't about logo, color schemes, or soft-fuzzy, feel-good creative. It's about strategic alignment. It's about developing and delivering on your promise to those you need to succeed.

Branding: Much More Than A Logo. It's Your Northstar shares easy-to-read, easy-to-implement guideposts to check your brand alignment or develop your brand from the ground up. 

Within minutes, you can begin to see if every interaction—both internally and externally—is aligned with what your brand promises.

Branding: More Than A Logo. It's Your Northstar!

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