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Jeff Sherman is the Co-founder of OnMilwaukee.com and Lift Digital Solutions.

Jeff talks evolution of digital media over the last 20 years. Who’s doing well with digital media? The NBA, he says. We discuss what’s exciting him in digital from artificial intelligence, chatbots, and surprise: E-MAIL!

Find out what things to look for when hiring a digital marketing communications firm. And, he shares the craziest experience he’s had in his career: a digital April Fools joke announcing Betty Brinn Children’s Museum Milwaukee launches ‘Betty Bar’ for adults to drink and drive revenue.

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