The Executive Consult Podcast
You learn as we learn what executives, leaders and media are facing and how they deal with it. Casual conversations with people you may see but likely never get to meet.
Meet The Host
Karl Robe, APR, founded Karl James & Company in 1999. For 20 years, he has crafted marketing communications campaigns to reach influential audiences of global, national, state and local clients. He has coached and counseled multinational companies to start-ups in marketing, branding, reputation, public affairs and leadership communications. As an author, presenter and coach on a multitude of communications topics, his insights have appeared in Wisconsin Lawyer, WICPA On Balance, The Strategist, Crisis Manager, Wisconsin Law Journal and numerous other venues. Karl achieved an Accreditation in Public Relations (APR), certifying a candidate’s knowledge of public relations practice, communications theory, management science and ethics.
The Executive consult
This free eBook helps you define (or maybe refine) your brand.
This isn't about logo, color schemes, or soft-fuzzy, feel-good creative. It's about strategic alignment. It's about developing and delivering on your promise to those you need to succeed.
Branding: Much More Than A Logo. It's Your Northstar shares easy-to-read, easy-to-implement guideposts to check your brand alignment or develop your brand from the ground up.
Within minutes, you can begin to see if every interaction—both internally and externally—is aligned with what your brand promises.